Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to...
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Association of Equipment Manufacturers Constructs a Presence at its...
For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot...
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EventTech 411: Wearable Smart Badges
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this...
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American Express Aces the 2018 US Open with AR, Lounges and a Wearable
The 20,000-square-foot American Express Fan Experience offered cardmember perks, creature comforts, activations for kids and more. Amid the throngs of tennis fanatics, scorching temperatures and epic...
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Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open
Lindsay Ulrey, director-global experiential marketing and partnerships, American Express American Express has been partnering with the USTA-owned US Open tennis tournament for a quarter of a century....
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